Online MS in Digital Marketing
Enhance Your Skills. Advance Your Career with FDU's Digital Marketing Online Degree Program!
Technological advancements are changing the way we live and consume information. Increasingly, consumers are utilizing digital and social platforms to both acquire and share experiences with products and services. This consumer generated “buzz” is playing a crucial role in how individuals are making consumption related decisions. The persuasive power of traditional marketing channels is being diluted and marketers are scrambling to both understand and influence today’s tech-savvy customers, who have the power to research information and seek out the opinions of friends and relative (and sometimes strangers). Spending on digital marketing is rising with 80% of companies planning to increase their digital budget with digital ads estimated to make up 41.4% of total media ad expenditures by 2019.
The Future is Now!
Marketing firms are seeking individuals who are marketing strategists with expertise in digital and social marketing skills to enable them to compete in an increasingly complex, technologically-driven marketplace. Digital engagement and marketing operations/technology are top areas for skill development. Specifically, digital marketing, social media, search engine optimization, and analytics-related jobs are particularly in high demand. Salaries for these positions are also projected to grow, as the skills shortage becomes increasingly evident.
Convenient and Exclusive
MSDM courses are constructed using the Student Centered Learning approach. Through this collaborative framework, the professor acts as facilitator and mentor, and the students participate in learning, not simply receive a lecture. Students and faculty meet in Blackboard, the virtual classroom setting. Through interactive discussions and activities, the professor guides the class through the subject matter. Simulating real world business culture, courses often require students to participate in teams to work through problems and develop strategies. Participation is asynchronous. Classes are limited to 25 students.
Recruiters for large corporations as well as mid-to-small sized businesses are looking to fill a range of digital marketing positions. Being a marketing professional in today’s technologically driven, global economy requires specialized technical knowledge in addition to a solid foundation in the business of marketing. The MS in Digital Marketing program at FDU will equip you with the skills required to fill a range of positions:
Content Creation and Social Media
Social Media Marketing Manager, Digital Content Strategist, Digital Content Producer, SEO/SEM Specialist, and Community Manager.
Digital and Interactive
Mobile App Developer, UI/UX Developer, Web Developer, Director of Web Analytics, and Interactive/Digital PM.
Creative Services and Production
Web Designer, Director of Creative Services, Interactive Designer, Art Director, and Graphic Designer.
Manager of Operations, Lead Generation Specialist, Market Researcher, and Manager of MarCom.
To receive further information about earning your Master of Science in Digital Marketing and taking your career to the next level, please contact:
Jennifer Goldweber, Program Coordinator for Online Programs
Dickinson Hall, Room 2233
1000 River Road, Teaneck, NJ 07666 Mailstop: H-DH2-02
Ph: (201) 692-7205 Fx: (201) 692-7228